After a debacle on Thursday, both Gold and Satyameva Jayate have gained a good amount of momentum on Friday especially from evening shows. The films are looking for a healthy collection on the third day at the box office. As the big holiday was in the middle of the week, the films saw a huge dip in their collections on Thursday. Gold, being a multiplex film, had the worse drop compared to Satyameva Jayate.
As per the data available on bookmyshow.com, the average occupancy for Gold is about 55% and that for Satyameva Jayate is about 40%. In places like Mumbai, Delhi/NCR, and Pune, occupancy for Gold has reached about 65% in some of the multiplexes. Also, there is a difference in ticket price; Gold’s ticket price is Rs. 50-100 more than Satyameva Jayate’s in some of the multiplexes in big cities. So, Gold might take a big lead on the third day.
If we take occupancy and ticket price into consideration, the expected third-day figure for Gold is 11-13 crores and that for Satyameva Jayate is 8-10 crores. The trend in the late evening shows suggests that both the films will be raking in the good moolah during the weekend. The clash at the ticket counters has marred the good lifetime prospect of Gold and it will lose at least 30-40 crores in its lifetime.