Ayushmann Khurrana and Bhumi Pednekar starrer romantic-comedy film Shubh Mangal Savdhan maintained its momentum in the third week and as a result of that, it was able to post a good total. The film did not have an excellent opening, but because of its quality content, it could manage good number of footfalls even in the third week.
As per the box office reports, the film collected 5.20 crores in third week to take its total domestic box office collection to 40.96 crores. The daily collection of the movie in its third week is as follows: Fri 65 lakh, Sat 1.26 cr, Sun 1.51 cr, Mon 50 lakh, Tue 48 lakh, Wed 45 lakh, Thu 35 lakh.
— taran adarsh (@taran_adarsh) September 22, 2017
The film is enjoying a really good word of mouth, so there is a possibility that the lifetime collection may cross 45 crores. After Toilet: Ek Prem Katha, SMS is going to be another big hit for Bhumi Pednekar. These movies prove that the content is king. Star power is needed only for a good opening, but the content matters for a long run.